Marketing is the strategic approach to the tactical promotion of your firm or business.

It helps you define who you are and what your firm stands for, so you can turn to potential clients or customers and say, “this is who we are, and this is why you need us.” Marketing helps you determine your organization’s marketing goals, what your potential clients or customers are looking for, and why they should choose you over your competition.

Often, the best way to define your firm or business (and help you promote it) is to turn to an outsider – someone who can see your organization with a fresh perspective and help you find what’s truly important and even unique about what you have to offer clients or customers. And promoting your organization usually involves talents and skills you won’t find in-house.

That’s where Sensei can help. Some of our services include the following:

Marketing Strategy and Planning
No one builds anything in the real world without a plan. So in order to build a higher profile for your firm or business, you need a marketing plan – a comprehensive document that tells you where you’ve been, where you are, where you’re going, and how you plan to get there from a marketing perspective.

At the start of the process, Sensei will meet with representatives of your firm or business to determine your company’s unique position in the market and your marketing goals. We will submit the goals and a positioning statement back to you for your review. Once those goals are approved, Sensei will create a marketing plan that will help you achieve them.

This plan will provide a view of your firm or business that will prepare you to meet your market head on. It will include a brief history of your organization and the services it provides. It will also include a review of previous marketing initiatives, a competitive analysis, a review of your communications options for the region in which you do business, and a proposed marketing strategy to promote your firm or business.

Sensei can help you see your organization with a fresh perspective to find what’s truly important and even unique about what you have to offer clients or customers.

Collateral Support
When you need marketing materials to promote or support your firm or business, Sensei can help you create them. From idea to creative concept … from content creation to production management, Sensei will meet your needs. So whether you need an ad, a brochure, a direct marketing piece, a PowerPoint presentation, a trade show booth … even an entire corporate identity including business cards and stationery … Sensei can make it happen.

Website Design and Programming
When people need a service or product, they don’t reach for the Yellow Pages. Instead, they reach for a mouse. Today, the Internet is where people find what they need, and if you’re not already there, you need a website in order for them to find you. Sensei can build you a website that will provide everything they need to know about you, your firm or business, and what you have to offer. Click here to learn more about our website development capabilities.

Video Development and Production
Putting videos on your website (and on YouTube) adds enormous value to search engine optimization. YouTube is now the second most widely-used search engine - and all law firms and businesses need to be there. Sensei can add a welcome video to your organization’s website or create a wide range of video content to fill a YouTube channel for your business. Mark B. Samaan, Founder and Creative Director of Bright Light Multimedia, is a talented videographer working with Sensei as an independent contractor. He provides skilled video development and production services as well as media conversion capabilities for law firms and businesses in the Washington D.C. region.